What happened to FunForLouis - Dead channels

Hello, today we'll be talking about a

YouTuber, British YouTuber, who goes by

the name of FunForLouis or Louis Cole.

Now before I start this video, I just want

to make a disclaimer stating that this

video is not coming from a place of hate.

I'm not mocking him. I'm not laughing at

his channel dying. It's coming from a

place of interest and concern. I am a

fan of Louis. I consider myself to be a

fan of his channel. I've actually been

watching his channel since late 2015,

and I can even go as far as to say that

Louis inspired me a lot to start my own

YouTube channel and to start vlogging my

life. And for that, I thank you very much,

Louis. So for those of you who don't know

who FunForLouis is, let's start with some

history. Before his FunForLouis channel,

he had another channel called

FoodForLouis. Unfortunately, this channel

got banned because he was doing crazy

things like blending rats in a blender and

then drinking the pulp. He was basically

kind of like a watered-down Bear Grylls

who would put weird gross things into his

mouth, like squishing as many eyeballs as

he could possibly fit into his mouth or

eating a live tarantula. He got quite a

lot of criticism for doing these things,

and I think YouTube terminated that

YouTube channel of his. And then he

created FunForLouis. This is a different

channel about different things where he

mainly vlogs about his life traveling

around the world, going to different

countries, meeting up with friends,

sometimes meeting up with his girlfriend.

Over the years of all of his vlogging, he

managed to grow a fairly decent-sized

YouTube channel of just over 2 million

subscribers, me included.

And you would think that's a pretty

impressive accomplishment, and you would

be correct. The problem is his views very,

very low. Unfortunately, Louis's channel

has been on the decline for several years

now, and there doesn't seem to be any sign

of the channel regaining the views

that it used to get several years ago. If

we look at his latest 10 videos, we can

see that his views are extremely low for a

channel of his size. For a channel that

has 2 million subscribers, I would expect

that every one of his videos gets at least

100,000 or 200,000 views

per video. Unfortunately, with Louis,

this isn't the case. If we have a

gander at his Social Blade, we'll see—

well, you'll see a lot of red. As you can

see, he's been bleeding subs for a long

time now. He loses roughly 200 to

400 subs daily. It's kind of rare to see

him actually gain any subs during the

week, and he's lost a total of 700

subscribers in the past 30 days. He

averages around 55,000 views a day,

which is fairly low for a channel of his

size. I would guess that he's still making

a couple thousand dollars on his YouTube

channel, which should be enough to fund

his expeditions and travels around the

world. Okay, let's go back to talking

about his low views, and let's try and

figure out why exactly his videos have not

been getting the views that they want

we're getting. So he's been on YouTube for

quite a long time. I would say 6 to 8

years, maybe even 10 years. So it's safe

to say that he's been around on the

platform for a very long time. And over

these years, over this long period of

time, he hasn't really changed up his

content much. After watching FunForLouis's

channel for a while, you tend to notice a

pattern. The pattern goes a bit like this:

travel to some random country, get on the

plane, Get off the plane, walk around the

airport, get a coffee, meet up with

friends, go to the friend's house, go

skateboarding, ride a bicycle, do some

kind of physical activity outside. For

example, skydiving, snowboarding, bungee

jumping. He's a very active person, and he

enjoys his outdoor sports and leisure

activities. So you might be wondering,

this guy's so active, he's always doing

exciting things like jumping into an ice

lake or going bungee diving. Or going

scuba jumping. So why exactly would his

audience get tired and bored with him?

Because at the end of the day, that is the

answer, isn't it? He has 2 million

subscribers, but only 20,000 to 40,000 of

them bother to click on his videos and

watch. He's always going to different

places, different countries, trying out

new things. He usually has some kind of

projects going on. For example, buying an

Airstream, whatever that is, or refitting

a bus so he can travel in it with his

friends. So he always seems like he has

something new going on, and yet 97%

of his audience got bored with him and

stopped watching. Why is that? How come

channels like FunForLouis, where he's a

very active guy who's doing new things all

the time, how come his channel dies? But

then you get channels such as BenDeen,

where he's basically doing the same thing

over and over again, for example, eating a

pizza for the 100th time, and And yet

people still keep clicking on BenDeen's

videos when he's not doing anything new.

Some might argue it's because BenDeen is

very good-looking, and yes, he is compared

to FunForLouis. FunForLouis isn't ugly,

he's not bad-looking, but he looks kind of

plain, kind of average, and he has a

weird-looking hairstyle. But the question

is, are people that vain? Is looking good

and being handsome enough on its own? To

drive a successful YouTube channel. If

FunForLouis was as good-looking as BenDeen

is, would he get more views, or would it

be the same story? These are very

important questions that I ask myself

every night. Unfortunately, I don't have

the answer. Okay, so in this

segment of the video, I'm going to try and

explain why I think FunForLouis's videos'

views have declined so much. If you take a

quick glance at his video titles, you'll

notice that his videos are all about him,

all about his life, what's happening in

his life. He never talks about trending

topics or other subjects or other

YouTubers. He's not a strongly opinionated

man. He never makes videos talking about

how he feels about certain things. He

never really gives you his honest opinion

or thoughts on things. Because he's afraid

of offending anyone. He never says

anything negative about anything most of

the time. He's a very positive, nice guy,

basically, that you would find very

difficult to dislike. So, like I said

before, his videos are 99% about his

personal life, about his travels, about

him hanging out with his friends. And this

is fine. It's okay to make a channel based

around your private life. Your personal

life, what's going on in your personal

private life. But it's only interesting

if you have an interesting private life.

And honestly speaking, although

FunForLouis travels to different places

and meets a lot of people, these

experiences that he's sharing just aren't

very interesting. The stories that happen

in these amazing places that he goes to

aren't captivating, they're not

interesting, they're just very bland and

very dull, and no drama ever happens,

or very rarely happens.

The other thing you have to think about is

he's been doing it for a very long time.

How many years? 4, 5 years just traveling

the world. There's only so many times you

can watch a guy getting on an airplane and

traveling to some country and meeting up

with his friends and doing some kind of

outdoor activity before it gets boring.

It will get boring. It doesn't matter what

he's doing. He could be flying into outer

space, but after the 100th time of flying

into outer space, people get bored. The

thing is with YouTube is you cannot do the

same thing over and over and over for

years and years and years and expect your

audience to keep coming back. People get

bored very quickly. People have short

attention spans. I'd say at most you

could keep doing the same kind of content

for a couple of years. 3 years would

be a stretch. After a few years, you

really have to start thinking about

changing up what you're doing. You know

the phrase adapt or die?

It's very true when it comes to producing

YouTube content. There's very few

YouTubers who have been around on the

platform for a very long time who still

make the same kind of content that they

started making when they started off their

channels. There might be a few who are

still trying to do the same thing, but in

most cases their channels have died. And

the successful YouTubers who have been

here since the beginning who are still

around and are still relevant, they're

usually relevant to this day because they

have changed up their content and they've

adapted and changed with the times.

Most YouTube content has a fairly limited

expiry date of a few years, and if you

keep trying to make that content after the

expiry date has passed, well, the results

will be something like Louis's channel.

If Louis wants to reinvigorate his channel

and boost his views, well, I have a few

suggestions. Unfortunately, It's not

pretty. He needs drama. There needs to be

a hook in his stories. His stories are too

bland. Nothing interesting ever happens.

There needs to be fights and arguments.

He needs to piss some people off and then

maybe even get punched in the face. Take

Ice Poseidon, for example. He gets into

all these crazy situations all of the

time, and he gets thousands and thousands

of people watching all of his livestreams

every single time because they are hooked.

They're hooked on his stories, on the

people that appear in his livestreams.

They're just craving to find out what

crazy thing is gonna happen to Ice

Poseidon next. Problem with FunForLouis is

nothing crazy ever happens. Okay,

sometimes it does happen, maybe once a

year, but that's not enough to keep people

coming back every time. Also, I think it

would be good if he became a bit more

negative, a bit more snarky. A bit more

cynical, maybe a bit more opinionated.

Yeah, he's gonna get people disliking him

on his views and opinions, but so what?

You have to upset a few people to, um,

break some eggs. And to finish off this

video, I have some video ideas, some

suggestions for Louis. Like I said

earlier, he has a girlfriend. Make some

videos about her. Maybe 10 things I

dislike about my girlfriend. 5 things that

irritate me about my girlfriend. And

you've been to a lot of different

countries, you could make review videos of

those countries. 5 things I hated about

insert random country name that you've

been to. And I think that's all I wanted

to say about FunForLouis. Feel free to

subscribe to him if you so desire.

Maybe he doesn't really have to change

anything, maybe he can keep doing what

he's doing and he'll consistently get that

20,000 or 40,000 views every video. And it

must be enough for him to be able to keep

doing what he's doing because he's still

doing what he wants to do, which is

traveling the world.

I hope everything works out and I wish him

good luck because I don't hate him. I

actually really admire him and really like

him and I want his channel to succeed

because I think it's a good channel, and I

just don't understand why a channel like

his where he's doing new, fun, exciting

things all the time doesn't get views,

and then bloody BenDeen who just eats a

pizza for the 500th time gets 100k views

every single video he uploads. Anyway, I

should stop now and start worrying about

my own dying YouTube channel.