What happened to Jim Chapman - Dead Channels

Times are changing. How the times change

so quickly. Why is this world so cruel?

Leaving nothing behind. The ones who were

once mighty, oh how they have fallen.

Just when they thought— just when you

think you've created something special for

yourself, time rips it away from you

ruthlessly and mercilessly. How could this

happen?

Nothing lasts forever, and no one is safe.

Jim Chapman is a British YouTuber. He's

married to Tanya Burr, another fairly

popular YouTuber who's also British, and

he makes vlogs and fashion-related videos.

He was fairly popular a few years ago,

and he used to put in a couple hundred

thousand views every video. But now,

things aren't quite the same. In today's

video, we're going to analyze Jim

Chapman's channel and try and find out why

his channel died a horrible death.

Personality. So I don't know this guy in

real life. I don't personally know him.

So everything I'm going to say is based

off of a few videos of his that I've

watched. No, I don't follow his channel.

I don't watch all of his videos. I'm not a

fan. I only found his channel— I think I

found his channel a few years ago, and I

checked out one video. Wasn't really into

the stuff he was making because I'm not a

woman and I'm not gay. The strange thing

about Jim Chapman is that he comes across

as very gay. Now, there's nothing wrong

with being gay, and I'm definitely not a

homophobe, but the thing is he's married

to a woman and he comes across as being

very gay. I just find that a bit strange.

Maybe he's metrosexual, maybe he's

bisexual, who knows? Who cares? Number one

first impression would be he seems to be

very vain. He's very into fashion and his

image and his look and maintaining his,

his fashion image and his look. He's also,

you know, just a generally nice guy. He

just seems like a very nice guy all

around. Very polite, very courteous, very

mature, and well, nice.

Now being nice is all well and good in the

real world, in the normal world where

you're out in public dealing with people.

You're gonna have to be nice and polite

and mature. That's how society works. But

the problem with YouTube is nice people

are boring, and eventually boring people,

well, their channels die, as we're about

to find out. Nice, nice, being a nice

person, being likable is a very helpful

factor when it comes to being a YouTube

personality. It doesn't hurt to be nice,

but the most important thing when it comes

to sustaining and maintaining a healthy

channel with good views on every video is

you have to be entertaining. Being nice on

its own just isn't enough. Being nice is a

good additional plus factor, but it's not—

it's just not enough. You have to be

entertaining, otherwise it doesn't matter

how nice you are, your channel's gonna

die. And one of the problems with being

too nice is it prevents you from making

certain kinds of content. For example,

very nice people are usually very

unopinionated and they don't express their

strong opinions on certain topics because

they're afraid of, of being hated, and

they want to be nice, and they want to be

liked by as many people as they possibly

can. So usually they're going to be scared

to make controversial videos or videos

where they express strong opinions on

certain topics. And this is something I've

observed with Jim Chapman and his channel.

He never says anything that might rub

people the wrong way. He never expresses

strong opinions. He's always just very

nice and mature about everything and

everyone, and I find this kind of dull. I

just don't really think he's a very

entertaining person. I feel really bored

listening to him talk about anything,

really. And the problem is most of the

things he talks about are kind of boring.

I mean, men don't really care about

fashion or the clothes they wear. They

just put on anything most of the time. A

lot of his videos revolve around fashion

and cooking and what clothes he's wearing

this winter and what's in his wardrobe,

and I think that's a very small niche

market there. I don't think many guys are

interested in what another guy wears, and

I don't really think a lot of women care

what some guy wants to wear either.

He currently has 2.3 million subscribers,

which is huge, but he only gets a daily

average of around 9,000 views every day.

This is extremely poor performance for a

channel, and he loses a couple hundred

subscribers every day. He's lost about

10,000 subscribers in the past 30 days.

This is a dire situation.

And I don't really know what advice I

could give to Jim to try and help save his

channel. He needs to do something new

because what he's doing right now

obviously isn't working to pull in— it's

just not pulling in new eyes and new

subscribers and new people to the channel.

I feel like he's stuck in the 2013-2015

era of YouTube when vloggers like Alfie

Deyes, Zoella, Dan and Phil, where they

just made vlogs in their bedroom and That

was what was really popular on YouTube

back in those days. Unfortunately, it's

now 2019, times have moved on, and people

just aren't really interested in that kind

of content. You can see that this is true

because all of the channels that I just

mentioned— Zoella, Alfie Deyes, Dan and

Phil— all of their channels have kind of

stagnated and started to die. None of

those channels have gained new subscribers

in the past 30 days, and I think it just

shows that that the current trend amongst

people who watch YouTube, they're just not

interested in this kind of content.

This is the part of the video where I try

and offer some ideas and some advice,

some video ideas that he could try making

to bring back some life to his channel. I

would say stop talking about fashion

because no one seems to be interested.

Stop cooking. Leave cooking and fashion to

the women because they do it a lot better

in most cases. And stop being so nice,

you know, stop being so pleasing,

agreeable. Don't be afraid to ruffle a few

feathers. You must have strong opinions on

some things. There must be some things

that you dislike. I don't believe that

there's anyone in the world who just loves

everything and everything's just

hanky-panky and everything's great and

they love life. I would say, how about you

try and make a list, top 10 list of things

you hate the most in, in life and the

world and top 10 things you hate about

your wife. Why it sucks being married to

Tenya Burr. Why you hate living in

England. Types of fashion you hate. You

like talking about fashion. Why don't you,

you know, make it a bit negative? Talk

about the fashion styles that you think

look stupid. Maybe even criticize your

wife's fashion. That would be fun. Tanya

Burr has a pretty big following on YouTube

as well. I bet loads of people would love

to hear the dirt that you could dig up on

her. Expose her! Do it for

the views, Jim. Talk about your most

horrible dating experience. Talk about one

of your exes that you absolutely hated.

Talk about some terrible thing you've done

in the past. Come on, Jim, we all want to

hear it. We know there's some kind of

dirty little devil hiding under that

angelic, angelic, perfect goody-two-shoes

persona that you love to parade around.

Oh, how about you set fire to your wife's

entire clothing collection and then you

record her reaction when she comes home?

That's gold. Anyway, I think that will do

it for today's video. Let me know what you

think about Jim Chapman's channel and my

advice that I just gave to him. And if

you're listening to this, Jim, I love you.

Make some changes.